Amazon affiliate on Instagram Reels: where to put the link and how to post

Being an Amazon affiliate on Instagram means sharing Amazon products in reels and stories and earning a commission on purchases made through your link. The two most common mistakes: putting the link in the reel caption, where it isn't clickable, and skipping the disclosure Amazon requires.

Amazon Associates or Amazon Influencer?

Amazon has two programs, and you can be in both:

• Amazon Associates. You generate your own link for any product and share it anywhere. You apply, get approved and need to make qualifying sales within your first months to stay in the program.
• Amazon Influencer Program. For accounts with a social following: you get your own storefront on Amazon and can add videos to product pages. Amazon reviews your social account to approve it.

For a product-finds account starting out, Associates is the usual first step.

Where to put the link (reel captions don't open links)

On Instagram, a link written in a reel's caption or comments isn't clickable. The places that work:

• Link in bio. The profile accepts links in the link field. For many products, point to a link page or your Amazon storefront.
• Story link sticker. A story with the product video and the link sticker takes viewers straight to the product.
• DM. "Comment LINK and I'll send it": people comment and get the link by message, which you can automate with tools that use Meta's official route.

Match the call to action to the place: "link in bio", "link in today's story", or "comment LINK".

The disclosure Amazon requires

Amazon's program rules require you to say you earn from qualifying purchases, and in the US the FTC expects a clear disclosure on the post itself. In practice: say it's an affiliate link in the caption or on screen ("#ad", "affiliate link", or Amazon's own wording). A disclosure buried in your bio isn't enough. It also builds trust: accounts that hide commissions lose credibility when followers find out.

The reel that sells Amazon products

1. The product working in the first second. Not unboxing small talk.
2. A hook in on-screen text: "The $20 thing that fixed my mornings". The hook generator has templates.
3. The proof: before and after, real size, the detail that solves the problem.
4. One clear call to action, matching where the link is.

Use your own footage or build your own video from the product images; reposting someone else's video tends to be recommended less. 7 to 20 seconds usually does it.

Pace and testing

One to three reels a day, every day: see how many reels to post a day. Use trial reels to find the hook that holds before showing it to followers.

When you have several accounts

Each account should get its own version of the video, with spaced-out times and a different hook per account, so you learn which one sells and avoid several accounts going down at once. DevX Viral does all three at once. See for product-finds affiliates.

The same video can also earn on TikTok through TikTok Shop affiliate.

Frequently asked questions

Can you put Amazon affiliate links on Instagram? Yes, in the bio link field, story link stickers and DMs. A link written in a reel caption isn't clickable.

How many followers do you need to be an Amazon affiliate? Amazon Associates doesn't require a follower count to apply, but you need qualifying sales in your first months to stay. The Influencer Program reviews your social account.

Do I have to disclose Amazon affiliate links? Yes. Amazon's rules and, in the US, the FTC require a clear disclosure on the post.